Media Planning: Why a Bigger Advertising Budget Isn't Always the Answer When businesses think about advertising, one of the first questions they ask is, "How much should we spend?" While budget is certainly important, there's another question that's even more…
Access to Media: Always Finding the Next Big Opportunity for Our Clients At Access to Media, we believe great advertising isn’t just about being seen — it’s about being seen in the right place, by the right people, at the…
With ad spending expected to overtake pre-pandemic levels in 2023 and the ever-changing scope of technology that affects all things digital marketing, here are 3 trends to look out for and invest in within the next 2 years. Video Advertising…
In advertising, there’s more than one way to say “I love you” – and Valentine’s Day is the time to do it. Creativity is key when it comes to a good ad campaign and we found brands that really stood…
As the first month of 2023 comes to an end, businesses and people alike have made progress towards their goals. Whether you had a successful January marketing campaign or completed your fifth week at the gym, there’s plenty of reasons…
Nostalgia marketing is your favorite comfort food on a cold, rainy day. It’s the reason Jamie Lee Curtis just came out with a Halloween movie…again. It’s what makes you ask yourself, “Why am I mourning the death of a Choco…
At Access to Media, we know the difference between a political advertising campaign and a winning political advertising campaign. For many candidates, finding new ways to set themselves apart from the competition and still land on top can be a…
The first audio logo we ever learned was the alphabet song. Our ability to recall messages associated with music started at a very young age. Scientifically, it was proven to be more effective than spoken words. So effective, that adults…
Summer is the time to advertise. Why? The level of exposure is off the charts! The hours of radio listens during a road trip. The billboards you pass by. Thousands of Google searches to find beach clothes that fit. Banner…
Podcast advertising provides an opportunity to reach a highly engaged and growing audience. It's time to invest in ads people actually enjoy. There are 383.7 million podcast listeners globally. It is predicted that by the end of 2022. there will be…