What is a podcast? and how to incorporate podcasts into your advertising What is a podcast? A podcast is like a radio show that you can listen to on-demand. It's typically a series of audio episodes on various topics, like…
With ad spending expected to overtake pre-pandemic levels in 2023 and the ever-changing scope of technology that affects all things digital marketing, here are 3 trends to look out for and invest in within the next 2 years. Video Advertising…
As the first month of 2023 comes to an end, businesses and people alike have made progress towards their goals. Whether you had a successful January marketing campaign or completed your fifth week at the gym, there’s plenty of reasons…
Summer is the time to advertise. Why? The level of exposure is off the charts! The hours of radio listens during a road trip. The billboards you pass by. Thousands of Google searches to find beach clothes that fit. Banner…
Podcast advertising provides an opportunity to reach a highly engaged and growing audience. It's time to invest in ads people actually enjoy. There are 383.7 million podcast listeners globally. It is predicted that by the end of 2022. there will be…
With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into their strategy. Have you ever fallen into the rabbit hole of your TikTok feed? You scroll and scroll through dozens of videos until you realize…
“May I speak to a manger?” Did that question bring chills down your spine? That’s because what follows can either make or break the experience of a customer. Give them an online platform and it can make or break the…
What Is a Hashtag? It all began in 2007. Originally known as the pound symbol on a keyboard, the hashtag was first introduced on Twitter. Chris Messina went to Twitter headquarters with an idea to group tweets together in a…
What does SEO mean? SEO other known as “search engine optimization” is the ranking of a web page in a search engine. When people search for products, search engines display content related to your business. 93% of online interactions start…
Written by Kelly Kiely, Creative & Digital Marketing Specialist If 2020 taught us anything, it’s to expect the unexpected. Predicting the future feels particularly intimidating after the year we just had. But, there are marketing trends underway we anticipate will…